Description:
2014: a new logo for the mountain sports specialist
It is distinctive in the sports industry: The powerful, majestic eagle with the bold SALEWA name underneath. Now, however, the time is ripe for an evolution in 2014. SALEWA is taking an essential step and is updating the well-known trademark. What began four and a half years ago with just an idea has resulted in a modern, attractive logo in partnership with international designers.
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Video length: 01:57